The Food and Drug Administration (FDA) sent a stern letter to JUUL, accusing it of illegally marketing its e-cigs as safer than traditional tobacco-based cigarettes. Since they first hit the U.S. market, JUUL e-cigs and vaping devices have been touted as less harmful than cigarettes because they don’t burn anything and don’t create as many carcinogens. However, the FDA discovered the claims were made without any solid scientific backing.
In order to put some restraints on JUUL’s marketing tactics, the FDA has given JUUL a short timeline to apply to the market as a tobacco product, despite the devices not burning tobacco. E-cigs work by superheating liquids – most of which contain the addictive substance nicotine – and allowing the user to breathe the resulting vapors in. JUUL was given only 15 days to provide the FDA with its compliance plan, and another few short months to act on it.
This is not the only effort from the FDA in recent times to try to put JUUL under pressure for its youth-friendly e-cig devices. In 2018, the FDA raided JUUL’s office in San Francisco, where it took catalogues of internal documents, mostly marketing materials. JUUL responded by pulling its “fun-flavored” products off retail shelves across America and temporarily disabling its most popular social media accounts.
Furthermore, the Centers for Disease Control and Prevention (CDC) recently said it had confirmed at least five people on record have died due to “vaping-related illnesses.” The agency is studying unusual lung growths and diseases in e-cig users, which is thought to be a consequence of inhaling the mix of chemicals common in vape pens.
Have you been diagnosed with a pulmonary disease after using JUUL vaping devices and e-cigarettes? You might have a valid lawsuit to pursue fair compensation for your pain and suffering, as well as economic damages. Call (888) 398-2277 to connect with Bertram & Graf, L.L.C. in Kansas City. Our attorneys are well-versed in product liability cases, and we have the experience needed to take on large companies like JUUL. Arrange a consultation with our law firm today.